Students, members of the community, and users worldwide will find information to assist with many writing projects. Teachers and trainers may use this material for in-class and out-of-class instruction. For more information about services for the Purdue University community, including one-to-one consultations, ESL conversation groups and workshops, please visit the Writing Lab site. The Purdue University Writing Lab and Purdue Online Writing Lab OWL assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement.
The Purdue OWL offers global support through online reference materials and services. Purdue Online Writing Lab. Common Words that Sound Alike Numbers: Text Elements Visual Rhetoric: Process and Materials Overview: An Introduction Researching Programs: White papers are usually fairly long. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through.
This is all about knowing what you want to say before you try to say it. Good white papers are fact-based and research-driven. Industry research reports can provide an excellent data-backed foundation for your content. Seek out research groups such as Forrester or professional organizations that produce original research. Then, cite relevant stats and findings where appropriate. Depending on your industry, there are several government websites that might be helpful.
This is the most difficult option, but it can provide the most valuable results. If you have access to publically-available information, so does your competition. Original research you produced yourself, however, is uniquely powerful. If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a f antastic guide to get you started. Some of it even involved a little bit of writing. Your headline is the first thing that will sell your white paper to your audience.
You want to write something that conveys clear value up front and gets them to click. However, you also want to avoid anything that could be perceived as click bait, or overly casual. Commit to quality or stay home. Your intro should quickly hook your audience while covering the main points the rest of your document will cover.
So, make sure each section delivers on the promises you made in your introduction. With thorough research and a strong outline in hand, you can make the actual writing exponentially easier.
Following this order will ensure your writing flows well from one point to the next in a logical order. If your organization has another writer or editor on staff, then work together to polish your draft. Know who your editor will be ahead of time and develop a set process. This entails asking the following questions:. Next, follow the instructions included in the template to fill in each content section:. Now, you might want to adjust the appearance of your fonts and headers. This is easy to do with Microsoft Word.
All you have to do is edit your styles. Unless you happen to be a skilled designer, it will be best to have a designer create graphics for your white paper. Make notes in your doc that include the following information:. If your white paper is lengthy, you might want to consider a two-column layout. If your designer is good, though, you can get even more creative. Now, how do you get people to actually read it? The answer is with a comprehensive promotion plan. Do you host it on your website?
There are pros and cons to each. It might be possible to combine approaches, too. Thank you -- and I look forward to hearing from you! I'm based in Dallas, but my work goes global, so whether you're in Peoria or Paris, let's talk about how my work can serve your business needs. He took a relatively complex subject and made it easily understandable to the layman. If I had three thumbs, I would put them all up! My words mean business.
White papers can work wonders for business, but it takes an expert white paper copywriter to craft a heavy-hitter. In other words, white papers can: Generate leads at the start of the sales funnel; Nurture prospective customers in the middle; and Support buying decisions at the end. This is where I come in:
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way. White papers are great tools for generating.
While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or well, you get the point. It’s decidedly it’s own animal and should be treated as such. White papers should be.
Or create a white paper to sell your writing, about how businesses benefit from using freelance writers. Post it on your site as a free download for prospects. Sharpen your skills by writing as many white papers as you can. A white paper in the high-tech industry is a technical document that describes how a technology or product solves a particular problem. It's a marketing document and a technical document, yet it doesn't go too far in either direction. A good white paper is informative and is designed to show off the.
A white paper project is a complex undertaking, with many moving parts. Here is a step program, of sorts, for effective white paper project management. We’ve learned all these lessons through painful experiences with white papers that went off the rails. Search for white paper writing freelancers. Refine your freelance experts search by skill, location and price. Check freelancers' ratings and reviews. Get free quotes today.